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Visitors have found the information that they were looking for.ДЇor example, it could mean that your audience got what they wanted and then left.ДЄs a writer, I get helpful information from other sites all the time, even if I donвЂ™t buy from that brand.Дoes that mean that my activity on those sites is making their bounce rates misleading? Yes and no. Your audience doesnвЂ™t match the purpose of the page since they wonвЂ™t engage with your page.ДЈ. ThereвЂ™s nothing inviting to engage with.Дў. Your bounce rate compared to your exit rate shows you the overall effectiveness of your page-all in one convenient place.Д«ut how do you interpret this information? To be honest, thereвЂ™s a bit of ambiguity in a bounce rate metric.ДЄ slightly high bounce rate isnвЂ™t always a bad thing.ДЄccording to Yoast, bounce rate has three different interpretations:ДЎ. This is especially helpful when youвЂ™re determining whether or not your visitors are getting what they want out of your site. Here you can get more information about how each page is performing. Now, we have a bounce rate thatвЂ™s broken down by page. YouвЂ™ll find a breakdown that looks like this: Once you select вЂњBehaviors,вЂќ select the вЂњSite ContentвЂќ drop-down. Thankfully, Google Analytics also lets you check the individual bounce rates by going to the Behaviors section of your dashboard. You need to find out where your visitors are actually going before you can have insightful data. The thing is, a site-wide bounce rate doesnвЂ™t tell you very much. YouвЂ™ll be greeted by a display of analytics about your siteвЂ™s performance, including the overall site bounce rate: Bounce rate and average time spent on website on Google Analytics On the left-hand toolbar, youвЂ™ll see an option that says вЂњAudience Overview.вЂќ Go ahead and click it. To find it, youвЂ™ll need to open up your Google Analytics Dashboard. So you see why itвЂ™s important to know this when weвЂ™re discussing the why of visitors leaving your site. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didnвЂ™t find the information they were looking for.ДЄ high bounce rate indicates a poorly constructed site.ДЄnd low bounce rate suggests things are running smoothly. Jon Lister from Elite SEM recently shared this advice at an ecommerce conference when asked about the importance of bounce rate:ДЇocus on вЂњdwell timeвЂќ (how long site visitors spend with your content), rather than vanity metrics like pageviews. Why you should care about your bounce rateД«ounce rate is one of those deceiving marketing terms that kind of sounds fun. How do you do that? LetвЂ™s take a look at some major reasons why people leave a website and, of course, how you can capture their attention instead. If you havenвЂ™t generated interest in 15 seconds, then you probably arenвЂ™t going to. And thatвЂ™s how long you have to capture someoneвЂ™s attention on your website. ThatвЂ™s the average time spent on a website.

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